Building the Spectator Experience at the BMW Championship

When the PGA TOUR’s BMW Championship arrives at Caves Valley Golf Club in Owings Mills, MD, it’s more than a golf tournament — it’s a full-course experience for fans, sponsors, and broadcasters. The challenge is delivering comfort, excitement, and engagement across 18 holes and hundreds of acres, all while meeting the high expectations of a world-class event.

That’s where modular event infrastructure delivers its value.

A Better View for Every Fan

Golf is unique: the “venue” isn’t one stadium, it’s an entire course with constantly shifting action. Our modular seating and hospitality solutions allowed fans to get closer to the play, enjoy unobstructed sightlines, and move easily between holes without sacrificing comfort.

By adapting each structure to its location — whether it was tiered skyboxes, premium clubs, or compact viewing stands — we ensured that every vantage point felt intentional, comfortable, and worth the ticket.

Hospitality That Extends the Day

The best events don’t just hold attention for a few minutes — they encourage people to stay, explore, and engage longer. Our hospitality spaces offered shade, seating, and food-and-beverage service within steps of the action, creating natural gathering points for fans and high-value spaces for corporate hosting.

From relaxed lounges to exclusive clubs, these venues extended the time people spent on site, deepened brand engagement, and increased overall satisfaction.

Amplifying Sponsor Impact

Every hospitality deck, grandstand, and camera tower doubled as a platform for brand visibility. Strategic placement of branded elements turned the course into a connected visual environment — ensuring sponsor logos appeared not just to attendees, but across broadcast shots, highlight reels, and photography shared long after the event.

This approach gave sponsors measurable, high-frequency exposure while enhancing the cohesive identity of the tournament itself.

Enhancing the Broadcast Experience

On-site spectators weren’t the only audience that benefited. Purpose-built camera towers provided stable, elevated positions for broadcast teams, capturing every shot clearly for millions of viewers at home. This ensured the energy and precision of the tournament translated seamlessly to television and digital platforms.

Supporting a Greater Cause

The BMW Championship also fuels the Evans Scholars Foundation, which has provided more than 11,500 full tuition and housing scholarships to caddies since 1930. By creating infrastructure that attracts crowds, satisfies sponsors, and enhances media coverage, we help drive the revenue that makes this charitable mission possible.

The Value of Modular Infrastructure

For large-scale golf tournaments, the measure of success isn’t just the quality of play — it’s the quality of the experience, for every stakeholder. Modular infrastructure makes it possible to deliver consistent comfort, premium hospitality, and strong sponsor visibility across complex, multi-location venues, year after year.