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WM Phoenix Open Named PGA TOUR’s 2025 “Event of the Year”: A Celebration of Energy, Atmosphere, and One of the Most Unique Environments in Sports
The PGA TOUR has named the WM Phoenix Open its 2025 “Event of the Year,” marking the sixth time the tournament has earned this honor. Anyone who has been to TPC Scottsdale during tournament week understands why. The People’s Open delivers a blend of world class golf, festival atmosphere, and community tradition that is unmatched anywhere else in professional sports. From the first tee shot to the final roar at 16, the tournament creates an energy that has to be experienced in
InProduction
26 minutes ago2 min read


Spacecube vs. Traditional Hospitality
A clearer, more controlled alternative to tents and standard hospitality suites Most event teams rely on the same hospitality structures they have used for years. Tents. Standard hospitality suites. Soft-walled environments that require constant adjustment. They work, but they also introduce variables that make execution harder and the guest experience inconsistent. Spacecube offers a different path. It provides a stable, engineered environment that removes many of the challe
InProduction
3 days ago2 min read


Solving the Complexity Problem in Live Events
Why modular environments matter when events grow faster than the space around them Live events are expanding. Crowds are larger. Expectations are higher. Programs change quickly as audiences, partners, and formats evolve. What used to be predictable is now in constant motion. The biggest challenge is not ambition. It is the pace at which everything shifts. Permanent structures were never built for that kind of movement. They are fixed, slow to adapt, and locked into decisions
InProduction
Nov 182 min read


Why Brands, Broadcasters, and Stadiums Choose Custom Modular Over Cookie-Cutter
In live events, one size fits all rarely works. Each venue, sponsor, and broadcast partner has unique needs, and a cookie-cutter approach often leads to wasted space, inefficiency, or missed opportunity. That is why leading brands, broadcasters, and stadiums turn to custom modular solutions that adapt quickly, install efficiently, and deliver the right fit every time. Built for the Venue Every site comes with its own challenges. Custom modular solutions adapt to the layout, s
InProduction
Nov 62 min read


Temporary Shouldn’t Mean Forgettable
Temporary doesn’t have to mean ordinary. In the world of live events, the structures may come down in days or weeks, but the impression they leave behind should last much longer. Whether it’s a temporary stadium, a VIP hospitality deck, or a modular stage build, design and execution matter just as much as they do for permanent venues. At InProduction, we believe temporary builds should deliver experiences that feel anything but fleeting. Design for Impact Guests notice when a
InProduction
Oct 282 min read


Built for Music: Amphitheaters That Perform Night After Night
When the lights go up, everything has to work seamlessly. That’s the expectation for today’s amphitheaters — and it’s where InProduction delivers. Our turnkey approach ensures that every venue is safe, scalable, and show-ready. From custom seating risers and ADA-compliant access solutions to VIP suites and branded sponsor decks, we provide the infrastructure that elevates every performance. Whether it’s rock legends, rising stars, or a full summer festival lineup, our modular
InProduction
Oct 171 min read


Protecting Revenue Through Flexible Capital Assets
Capital scarcity and the fan expectations gap Even the most successful programs face trade-offs. Universities must balance investments in athletics with academic and facility needs. Professional franchises must weigh renovations against player contracts, training centers, or debt service. In each case, large fixed projects can crowd out the resources needed to meet rising fan expectations. Modular premium assets offer a way to close the gap, delivering visible improvements th
InProduction
Oct 82 min read


When Speed Is Strategy: How Fast Builds Win Business
When Speed Is Strategy: How Fast Builds Win Business In today’s sports and live events landscape, speed is not just about efficiency. It is a competitive strategy. The organizations that can move first, deliver quickly, and adapt on the fly are the ones that capture revenue, attract sponsors, and keep fans coming back. The challenge is that traditional construction methods move slowly. Renovations are costly, tied to long timelines, and fixed in place. By the time they are co
InProduction
Oct 12 min read


Transforming Fan Experience: The Lakeside Beer Garden at Northwestern
When fans arrived at Northwestern Medicine Field at Martin Stadium for opening night, they were greeted by something new: The Lakeside Beer Garden. More than just a bar, this space was designed as an open and welcoming environment for all ticketed fans. With views of Lake Michigan, shaded seating, and an exclusive gameday IPA brewed just for Northwestern, the beer garden redefined what it means to create a premium fan experience that is still accessible to the broader communi
InProduction
Sep 241 min read
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