The WM Phoenix Open is one of the most attended events on the PGA TOUR. Each year, the Thunderbirds transform TPC Scottsdale into a tournament environment that holds hundreds of thousands of fans across the week. The 16th hole, fully enclosed by grandstands and skyboxes, has become the most recognizable venue in professional golf.
InProduction has been the tournament's seating, hospitality, and structures partner for more than two decades.
The InProduction footprint at the WM Phoenix Open spans the full property. Multi-story hospitality structures, course-wide grandstand seating, sponsor activations, and the signature 16th hole Coliseum.
The 2026 tournament debuts a new 16th hole hospitality build: a fully reusable modular structure with wider interior bays, higher ceilings, frameless glass railings, and the first-ever individual hospitality tickets on No. 16 through the new Pin Hi Club. Materials from the prior structure will be reused at other InProduction events nationwide.
The 16th hole alone has to perform as two venues, hosting a major concert the weekend before the tournament begins, then resetting to host the loudest hole in golf. The hospitality program grows year over year against a fixed course footprint, which means every square foot has to do more work than the year before.
The tournament's sustainability standards rule out traditional construction methods. And the overall scale of the build is in a category of its own. Course-wide grandstands, multi-story hospitality across the property, sponsor activations, and the signature 16th hole structure all have to come up, perform under national broadcast, and come back down on a schedule that does not move.
